Fair Information Practices
'Personally Identifiable Information' (PII) is being used online. PII, as described in US
privacy law and information security, is information that can be used on its own or with
other information to identify, contact, or locate a single person, or to identify an
of how we collect, use, protect or otherwise handle your Personally Identifiable Information
in accordance with our website.
What personal information do we collect from the people that visit our blog, website
When ordering or registering on our site, as appropriate, you may be asked to enter your
name, email address, mailing address, phone number or other details to help you with your
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a
newsletter or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up
for our newsletter, respond to a survey or marketing communication, surf the website, or use
certain other site features in the following ways:
• To personalize your experience and to allow
us to deliver the type of content and product offerings in which you are most interested.
• To quickly process your transactions.
How do we protect your information?
We do not use vulnerability scanning and/or scanning to PCI standards.
An external PCI compliant payment gateway handles all CC transactions.
We do not use Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a
limited number of persons who have special access rights to such systems, and are required to
keep the information confidential. In addition, all sensitive/credit information you supply
is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or
accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service provider transfers to your computer's
hard drive through your Web browser (if you allow) that enables the site's or service
provider's systems to recognize your browser and capture and remember certain information.
They are also used to help us understand your preferences based on previous or current site
us compile aggregate data about site traffic and site interaction so that we can offer better
site experiences and tools in the future.
• Help remember and process the items in the
• Understand and save user's preferences for
You can choose to have your computer warn you each time a cookie is being sent, or you
can choose to turn off all cookies. You do this through your browser settings. Since
browser is a little different, look at your browser's Help Menu to learn the correct way
to modify your cookies.
If users disable cookies in their browser:
If you turn cookies off it will turn off some of the features of the site.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable
We do not include or offer third-party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles. They
are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
the DART cookie enables it to serve ads to our users based on previous visits to our site
and other sites on the Internet. Users may opt-out of the use of the DART cookie by
We have implemented the following:
• Demographics and Interests Reporting
• DoubleClick Platform Integration
We, along with third-party vendors such as Google use first-party cookies (such as the Google
Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other
third-party identifiers together to compile data regarding user interactions with ad
impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to
you using the Google Ad Settings page. Alternatively, you
can opt out by visiting the Network Advertising
Initiative Opt Out page or by using the Google Analytics
Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online
require any person or company in the United States (and conceivably the world) that operates
websites collecting Personally Identifiable Information from California consumers to post a
those individuals or companies with whom it is being shared. - See more at:
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
minimum, on the first significant page after entering our website.
Can change your personal information:
• By emailing us
• By logging in to your account
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do
Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13
years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The
Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule,
which spells out what operators of websites and online services must do to protect children's
privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United
States and the concepts they include have played a significant role in the development of
data protection laws around the globe. Understanding the Fair Information Practice Principles
and how they should be implemented is critical to comply with the various privacy laws that
protect personal information.
In order to be in line with Fair Information Practices we will take the following
responsive action, should a data breach occur:
We will notify you via email
• Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have
the right to legally pursue enforceable rights against data collectors and processors who
fail to adhere to the law. This principle requires not only that individuals have
enforceable rights against data users, but also that individuals have recourse to courts
or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements
for commercial messages, gives recipients the right to have emails stopped from being sent to
them, and spells out tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries,
and/or other requests or questions
• Process orders and to send information and
updates pertaining to orders.
• Send you additional information related to
your product and/or service
To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or
• Identify the message as an advertisement in
some reasonable way.
• Include the physical address of our
business or site headquarters.
• Monitor third-party email marketing
services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the
link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you
can email us at
• Follow the instructions at the bottom of
and we will promptly remove you from ALL correspondence.
Access and removal of personal data
Upon your request Take Toys will provide you with information on whether we own or process on behalf of a third party your personal data. To request this information, please send us email to [email protected]
You can access your personal information to change or update it at any time through your online account or email [email protected]
To request the deletion of your personal data that we have in a file, please send us email to [email protected]
Upon your request Take Toys will permanently and unconditionally anonymize your data so your data can never be recovered to identify you as an individual.
We will respond to your request within a reasonable time frame.
Alma Trend Pte. Ltd.
_#05-03, 20 Cecil Street, PLUS, Singapore 049705