As we were beginning to develop our Male Brand MALESATION, we set our aim high: We didn’t want to simply create a new Men’s-Toy-Brand, we wanted MALESATION to be THE Brand for men. A brand that persuades through quality and price. A brand that offers innovative products. Arouses curiosity. One that makes a customer either in a store or browsing online think, “I have to try to that!” Yes, we want to turn the customer on and retail trade as well.